Briefing
Strategy → delivery: make assumptions explicit
Most plans fail on hidden assumptions. Surface them early so delivery becomes a learning system, not a gamble.
Strategy → Delivery 7 min
The pattern
Strategy often arrives as a narrative. Delivery needs hypotheses: what must be true, what we can test quickly, and what we should stop doing if the hypothesis fails.
A simple assumption register
Keep it visible and actionable.
- Assumption: the claim being made.
- Evidence: what we know today.
- Test: how we’ll validate (fast).
- Kill criteria: what would cause us to change course.
Implications
When assumptions are explicit, teams can de-risk early. When assumptions are hidden, teams can only discover failure late.